Streetwear that survives on espresso & hate.
Franglais streetwear — the punchlines you were too polite to say out loud, embroidered on heavyweight cotton. Half Paris café, half American attitude.
Born from a joke nobody could translate.
It started as a franglais running bit — the half-French, half-English way of talking that only makes sense at 7am with an espresso in hand. People kept quoting it back, so we put it on clothes: heavyweight, embroidered, made-to-last pieces for people who get the joke.
Broissant isn't for everyone. It's for the ones who roll their eyes in two languages and wear their sarcasm like a uniform.
Eros Brousson
The franglais king. Espresso, hate, and an accent très français. Eros built a 1M-strong audience saying the things you were too polite to say — now he's saying them on Broissant.
"You are a golden retriever on espresso."
@erosbroussonJoin the club.
New crumbs drop regularly. Member prices, franglais chaos, and pieces that never hit the public store.