2 min
How our tees actually fit
250 gsm, boxy shoulders, true to size — and why the person in the photos wears a M at 5'9". Everything I wo...
19 August 2026Blog
Notes from the bakery
Fit guides, drop stories, shipping explained honestly, and the occasional rant about croissants. I write these myself, usually after answering the same question five times by email.
4 min
Why a Frenchman opened a bakery in Texas
I did not open a bakery. I opened a joke about one, and then people asked to wear it. The short version involves tacos, sunshine, a croissant in a drive-thru, and a lot of chaos...
Read the story 24 August 2026Everything
All the notes
2 min
Ordering from Europe, honestly
What you pay, what customs takes, and how long it really takes to land on your doorstep. No small print, be...
14 August 2026
2 min
What “small run” actually means
No warehouse, no restock by default, and why a colour that sells out usually stays gone. The least glamorou...
9 August 2026
2 min
Lady Liberty, holding a croissant
The design that started everything, and the two hours it took to stop being a joke on a napkin.
2 August 2026
2 min
Tee or hoodie: which one runs bigger
Both are boxy. Only one of them needs you to size down. A two-minute answer to the second most common email.
28 July 2026
2 min
Why made to order takes longer
Your piece does not exist when you press the button. Here is what happens between then and the tracking email.
21 July 2026
2 min
How to wash a printed tee
Cold, inside out, no dryer. Three rules that make the artwork outlive the shirt — and the one thing that ru...
15 July 2026
2 min
The first drop sold out. Then what?
Independence Day, three designs, nothing held back. What I learned from running out of hoodies in a week.
11 July 2026Nothing on that yet. Ask me directly.
The club
One email when something happens.
New notes, new drops, and the piece that is nearly gone. No points, no tiers, no weekly newsletter.