What “small run” actually means
Eros BroussonFounder · Austin, Texas
“Small batch” is written on everything now, so it has stopped meaning anything. Here is what it means here, in numbers.
Nothing exists before you order it
Your piece is printed after you buy it. There is no shelf it comes off, no pallet in a unit somewhere waiting to be sold. That is why the wait is longer than a marketplace and why I will never email you a discount to clear old stock — there is no old stock.
What that costs me, and you
It costs me margin: printing forty of something is more expensive per piece than printing four hundred. It costs you a few days of patience. What it buys is that no design gets reprinted until it stops meaning anything, and nothing gets burned at the end of a season.
I would rather sell out than sit on a pallet of unsold shirts. That is the whole policy.
Why sold out usually stays sold out
Half the hoodies from the first drop still say sold out rather than restocked. That is not a supply problem — it is the point. The next design should be different from the last one, not a fourth run of the same graphic in a new colour.
If there is a piece you want back, tap “Notify me” on it. That list is the only thing that changes my mind, and the club hears first when it does.
The short version
- Everything is printed to order — no warehouse, no unsold stock.
- Small runs cost more per piece and take a little longer to ship.
- A sold-out design usually stays gone rather than being reprinted.
- “Notify me” is the list that decides what comes back.
French, based in Austin, Texas. Writes the posts, draws the designs, prints the runs and answers contact@broissant.co. Usually the same day.
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