Questions, answered

Neither. You buy a Broissant piece at its normal price and Broissant puts its revenue toward opening the bakery. We are a company, not a nonprofit: nothing here is tax-deductible, there is no donate button, and no percentage is promised on top of your order.

It tracks the Broissant sales revenue counted toward the $500,000 needed to open. It is a progress figure for the project, not a bank balance sitting in a separate account. We update it as orders come in.

That is what it takes to go from an internet joke to a door you can walk through: the lease and deposit, the build-out, ovens and cold storage, the first months of flour, and a team that knows what it is doing at 4am. If it costs less, the extra goes into the next one.

Texas first — it is where Eros lives and where the drive-thru croissant problem is most urgent. We will announce the city once a lease is signed, not before.

When the build is funded and the paperwork is done. We would rather open one good bakery late than three bad ones on schedule. Every milestone is published on The Bakery page as it is reached.

Baguette tradition, croissants, pain au chocolat, pâtisserie on weekends, and espresso all day. French flour, French hours, nothing frozen and nothing shipped in on a truck at 6am.

Then it never opens, and we say so here. Broissant stays a clothing brand and you still have a heavyweight tee you paid a normal price for. Your order is a purchase, not a pledge on a project — you are never owed a refund because a bakery took longer than planned.

The updates first, and the address before the internet has it. Anyone who orders before the doors open hears from us ahead of the announcement.

Not through the site. Buying a hoodie does not make you a shareholder, and we do not take investment through Shopify. If you want to talk business, write to contact@broissant.co.

Weekly at minimum. If it has not moved in a while, it is because sales have not moved — not because we stopped looking.

True to size, with a boxy body and dropped shoulders. Our model is 5′9″ / 175 cm and wears a M. If you are between two sizes, or you want the relaxed drape you see in the photos, take the larger one. Full measurements are in the size guide on every product page.

Stay true to size for the drape in the campaign photos. Size up one for a properly oversized look. On hoodies only, size down one if you want a regular fit — they are cut generously.

On the tees, 5′9″ / 175 cm wearing a M. On the hoodies, the same model wears a M for the drape you see. Every product page lists the height and size of the person in the shot.

Nearly. Both are boxy with a dropped shoulder, but the hoodie is cut wider through the body for layering. If you wear a M in the tee, a M in the hoodie will feel roomier.

The cut is the same across Women and Men — we split the two so you can see the piece on a body closer to yours before you choose a size. Order from whichever side you like.

Everything on the site is in stock and packed in Austin. You get a tracking email the moment your parcel leaves us, and a human will always answer if you want an update in the meantime.

United States: 3 to 5 days. Worldwide: 7 to 12 days. Both tracked door to door from Austin, Texas.

$9 flat, anywhere we ship, and free over $70 — the same for a US order and an order to the other side of the world.

27 countries, tracked from Austin, Texas. If your country is not in the checkout list yet, write to us — we add countries as the club grows.

Outside the United States we cannot pre-pay local import VAT, so your carrier collects it on delivery. In the EU there is no customs duty below €150 of goods, only VAT.

Tracking often sits still for a day or two after it is created, then jumps several steps at once. If nothing has moved after five working days, reply to your shipping email and we will chase the carrier for you.

Yes, as long as the parcel has not shipped. Reply to your order confirmation with the new address as early as you can and we will update it before it goes out.

Size exchanges are on us. Reply to your order email, tell us the size you need, and we send it out — you keep the first one until the replacement arrives.

30 days from delivery, on unworn pieces with the tags still on. Tell us first by email so we can send you the right address for your country.

If the mistake is ours — wrong item, wrong size sent, a fault — we cover it. If you simply changed your mind, the return postage is on you.

Once the parcel is back with us, the refund goes to the original payment method and lands within a few business days, depending on your bank.

Yes, as long as it has not shipped. Reply to your confirmation email quickly and we will cancel and refund it.

Three tee designs at $50, three hoodie designs at $70, two caps at $30, crew socks at $15 and the insulated cup at $35. The ready-to-wear is cut and photographed for women and for men; the caps, socks and cup are the same for everyone. Everything you can see on the site is in stock.

The tees are 250 gsm, 100% cotton — roughly 40% heavier than a standard brand tee, which is why they hang instead of clinging and do not go see-through. The hoodies are 400 gsm brushed fleece, also 100% cotton.

The tees and hoodies are screen-printed front and back with water-based ink — it sinks into the fabric instead of sitting on top of it, so there is no plastic hand feel and no cracking after a few washes. The caps are embroidered, not printed.

Cold wash inside out, no tumble dryer, no ironing directly on the print. Treated that way the artwork will outlive the shirt.

Not automatically. We work in small runs and then move on to the next design, so a colour that sells out usually stays gone. Tap “Notify me” on the piece you want and you will hear first if the club votes it back.

No — one size. The caps have an adjustable strap at the back and the socks are crew length. Nothing to choose, nothing to get wrong.

Hand wash only, and never in the microwave — it is double-walled stainless steel. Treated that way it keeps coffee hot and iced coffee cold all day.

All major cards, PayPal, Shop Pay and Apple Pay. Everything is handled by Shopify — we never see your card details.

Yes. Joining the club by email gets you 10% off your first order with the code sent in the welcome email. One code, no tiers, no points.

We cannot merge orders once they are in, but reply to your confirmation and we will ship the two together and refund the second shipping charge.

Check the promotions and spam folders first — it comes from contact@broissant.co. If it is nowhere, write to us with the name and email you used and we will resend it.

US dollars. Your bank converts at its own rate on the day, so the amount on your statement may differ slightly from the total at checkout.

One email when something happens — a drop, a restock, a run that is nearly gone. No points, no tiers, no weekly newsletter. Members get the link first and the runs are deliberately small.

Not yet. Broissant started as a joke about living between a Paris bakery and a Texas drive-thru, and the croissant has been the mascot ever since. A real bakery is where this is heading — the club hears about it first, as always.

Write to contact@broissant.co. A person replies, Monday to Friday, usually the same day. Not a bot, not a ticket number.

Designed and made in small runs in Austin, Texas — screen-printed on the ready-to-wear, embroidered on the caps — and shipped worldwide from there. Franglais by way of a Paris bakery and a Texas sidewalk.

Mostly new drops. A design that sells out makes room for the next one — which is why the club list matters if there is a piece you want.