Why made to order takes longer
Eros BroussonFounder · Austin, Texas
If you are used to next-day delivery, this will feel slow. I would rather explain why than pretend it is not happening.
Nothing is sitting on a shelf
When your order comes in, the piece has not been printed yet. It goes into the next run with everyone else who ordered that design, which is what keeps the runs small and the stock at zero.
What the wait is actually made of
Printing, curing, quality check, packing. Water-based ink needs to cure properly — rushing that step is exactly how you end up with a graphic that cracks after three washes. Then the parcel goes out tracked from Austin, and you get the tracking email the moment it leaves.
The wait is the part where the shirt is being made. It is not the part where somebody forgot about your order.
What I owe you in exchange
Tracking on every parcel, in every country. A human answering the email, Monday to Friday, usually the same day. And an honest answer if a run is running late, rather than a shipping notification for a parcel that has not moved.
If your tracking has not updated in five working days, reply to your shipping email. I chase the carrier — you should not have to.
The short version
- Your piece is printed after you order it, not pulled off a shelf.
- The wait covers printing, ink curing, checking and packing.
- Tracking lands the moment the parcel leaves Austin.
- If tracking stalls for five working days, reply and I chase it.
French, based in Austin, Texas. Writes the posts, draws the designs, prints the runs and answers contact@broissant.co. Usually the same day.
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