Lady Liberty, holding a croissant
Eros BroussonFounder · Austin, Texas
Every brand has an origin story it tidied up afterwards. This one is genuinely a drawing I did not think anyone would want on their back.
The idea was the obvious one
If you are going to make a joke about being French in America, there is one image at the end of that road and everybody sees it coming. The Statue of Liberty, holding a croissant instead of a torch. It is not clever. That is exactly why it works.
What took time was the tone. Drawn too neatly it becomes a souvenir shop. Drawn too roughly it looks like a sticker. It had to sit in the middle — a proper illustration, taking itself seriously, of something completely absurd.
Half tribute, half provocation. If it had been only one of the two, it would not have been worth printing.
“An American Legacy”
The line underneath is doing most of the work. Set in the type you would put on a college sweatshirt, it turns the drawing from a gag into a statement nobody can quite argue with. That is the whole voice of the brand in four words.
Printed big, on the back
Front prints are polite. This one goes across the whole back, water-based so it sinks into the cotton instead of sitting on top of it — no plastic hand feel, no cracking after a few washes. The small mark on the chest is the only thing you see from the front.
It is still the piece people buy first, and the one that turns up most often in the photos people send me.
The short version
- The Club Tee design is the Statue of Liberty holding a croissant, printed across the back.
- “An American Legacy” underneath turns the joke into a statement.
- Water-based ink, front and back — no plastic feel, no cracking.
- It remains the first piece most people order.
French, based in Austin, Texas. Writes the posts, draws the designs, prints the runs and answers contact@broissant.co. Usually the same day.
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